Funded. Delivered.
Transformed.

The AI-powered innovation ecosystem turning grant funding into real outcomes for SMEs, scale-ups and academia.

See how it works
€0B+
Innovation funding available annually
<0%
Of eligible SMEs successfully access it
0+
Member ecosystem we're building

Built on 17+ years winning grants with leading RTOs, universities & SMEs

How it works

Four moves. One loop.

SustAIn replaces the broken grant funnel with a continuous, AI-powered cycle - from the first call to commercial IP.

  • Step 01 · Listen

    AI scans every relevant call.

    Our funding radar continuously monitors Horizon Europe, Innovate UK, EIC and sector-specific calls - surfacing the ones aligned to your capabilities, weeks before deadlines.

    01
    Cycle progress25%
  • Step 02 · Match

    We assemble the right consortium.

    The matching engine pairs you with complementary SMEs, universities and RTOs - the exact mix funders score highest. 80% of EU funding requires multi-partner teams.

    02
    Cycle progress50%
  • Step 03 · Win

    AI-augmented proposals that score.

    Embedded writing tools, eligibility checks and evaluator-grade scoring lift win rates well above the industry baseline.

    03
    Cycle progress75%
  • Step 04 · Compound

    Delivery turns into licensable IP.

    Agile delivery, automated reporting and a shared IP library convert funded outputs into recurring value for every member.

    04
    Cycle progress100%
The Problem

€22B+ flows yearly. Most innovators never reach it.

SME participation in EC innovation funding has fallen from 41% to 34%. Complex applications, hidden opportunities and isolated networks lock out the very organisations the funding is designed to serve.

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Not Ready for AI-Delivery

Lacking AI expertise and project management capability for future-proof innovation projects.

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Hidden Opportunities

Relevant funding calls go unnoticed; deadlines pass before SMEs can respond.

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Isolated Networks

Can't find the universities, research orgs and SMEs needed for collaborative bids.

The Ecosystem

One platform. Every stage of innovation.

From the first idea to commercial IP, SustAIn embeds AI at every access point, replacing the broken funnel with a connected network.

Funding Intelligence

AI-driven funding radar surfaces relevant UK & EC calls before deadlines pass.

Consortium Matching

Algorithmic partner matching across SMEs, universities and research orgs.

AI-Augmented Proposals

Higher win rates through AI-enhanced writing and eligibility scoring.

Delivery & IP Engine

Agile delivery with embedded AI components that compound into licensable IP.

Member Journey

Intelligence → Partnerships → Wins → IP

  • Step 01

    Join the Network

    Free for SMEs under £5M and academics. Membership for scale-ups.

  • Step 02

    Discover Funding

    Quarterly AI roadmaps tailored to your capabilities and ambitions.

  • Step 03

    Form Consortia

    Get matched with universities and partners that strengthen your bid.

  • Step 04

    Win & Deliver

    AI-augmented proposals, agile delivery, embedded reporting.

  • Step 05

    Commercialise IP

    Shared IP library and licensing turn funded work into recurring value.

Who it's for

A network that compounds with every member.

80%+ of EU funding requires multi-partner consortiums. We connect the people who can win them, and deliver them well.

Innovative SMEs & Scale-ups
From idea owners to growth-stage teams ready for AI-delivered projects.
Universities & Research Orgs
Find commercial partners and demonstrate measurable impact.
Entrepreneurs & Originators
Turn concepts into funded consortia with the right people behind you.
Proven track record

Multi £m secured. 75%+ public sector win rate.

The expertise behind SustAIn has spent nearly two decades turning innovative ideas into funded, delivered projects across the UK and EU.

Multi £m
Grant funding secured

Across Innovate UK, Horizon Europe, EIC and sector-specific calls for SMEs, scale-ups and research consortia.

0%+
Public sector bid win rate

Consistently outperforming industry averages on competitive public sector and innovation grant submissions.

0+
SMEs & academics supported

From first-time applicant SMEs, to Universities and experienced RTOs.

Founding Members Programme Now Open

Be part of the first cohort.

Request early access during our soft launch. Founding members shape the roadmap, get priority consortium matching and lock in introductory terms.

Free for SMEs < £5M Free for academics No spam
Leadership

The people behind the ecosystem.

Jake Wells, founder of SustAIn
Founder

Jake Wells

Founder · 17+ years in grant funding

Jake has spent his career helping SMEs, scale-ups and research organisations win and deliver the grants that turn ideas into impact, securing multi-£m in funding with a 75%+ public sector bid win rate.

He has worked alongside leading RTOs and universities including Fraunhofer, Inspiralia, Brunel, Huddersfield, MTC and TWI. Through his consultancy JMJW, he has built AI-powered bid and grant writing tools and previously co-founded a training programme in sub-Saharan Africa, training 100+ graduate consultants across innovation funding ecosystems.

SustAIn is the natural next step: uniting that proven grant-writing expertise with the enterprise-grade AI and technical delivery platform led by CEO Polly Barnfield OBE.

This combination creates an end-to-end solution that democratises access to complex public funding while ensuring rigorous project execution, helping thousands more innovators turn ambitious R&D concepts into measurable, real-world impact.

Boldwin Ndlovu, Research & Delivery Manager at SustAIn
Delivery

Boldwin Ndlovu

Research & Delivery Manager

Boldwin brings elite financial rigor and technical evaluation to the SustAIn ecosystem. Operating at the highest levels of European deep-tech funding, he has managed the financial architecture and technical delivery of complex innovation portfolios, including consortium budgets ranging from €1.5M to €17.5M.

With a Master's in Banking and Finance and a deep background in econometrics, Boldwin specializes in data synthesis and impact measurement. He builds the automated financial models and rigorous evaluation frameworks required to turn complex R&D concepts (from predictive AI to advanced manufacturing) into measurable, real-world outcomes that satisfy both funders and commercial stakeholders.

Boldwin is the critical bridge between concept and execution. He leads the data evaluation and operational delivery infrastructure, ensuring every funded project is not only financially sound but yields the robust evidence and defensible impact metrics required for national scale-up and follow-on investment.

Taonga Mutsambwa , Senior Innovation Consultant at SustAIn
Innovation

Taonga Mutsambwa 

Senior Innovation Consultant · 10+ years in R&D funding

With over ten years of shaping winning innovation stories, Taonga has helped fast-scaling companies and research teams secure tens of millions in public and private R&D funding. His track record spans successful proposals in fields as diverse as advanced materials, clean energy systems, next-generation agriculture, frontier AI, robotics, cybersecurity, digital health, and intelligent manufacturing.

With a foundation in Industrial and Manufacturing Engineering and a talent for turning complexity into compelling narratives, he collaborates closely with multidisciplinary teams to articulate vision, feasibility, and impact. His strengths include transforming intricate technologies into clear value propositions, developing solid financial and exploitation strategies, and crafting applications that rise above intense competition.

By combining technical clarity, funding insight, and cross-sector experience, he serves as a powerful ally for organisations aiming to strengthen their innovation pipeline and consistently win major R&D and grant opportunities.

Advisors

The experts behind the mission.

Polly Barnfield OBE, AI Consultant and Founder/CEO of Maybe*
AI

Polly Barnfield OBE

AI Consultant · Founder & CEO, Maybe*

Polly is the Founder and CEO of the AI Agent platform that helps organisations stop experimenting with AI and start operating it. Her career spans technology, business and social impact, including over a decade building tools that raised more than £40 million for charities.

Having trained over 25,000 businesses and interviewed more than 1,000 leaders for The Big AI Secret research, she brings a rare ability to turn AI capability into trusted, reliable execution, building technology that amplifies people rather than overwhelming them.

Heather Wells, Education Consultant
Education

Heather Wells BA (Hons)

EDUCATION CONSULTANT · EDUCATION PCES 

A former Head Teacher, Principal, Trainer and Company Director, Heather is a highly experienced leader, with a career spanning education, local authority and business.

Her strong track record both in the UK and abroad across strategic planning, stakeholder engagement and organisational development, shows an innate ability to appreciate context, absorb local expectations and adapt change management to meet the needs of individual leaders and organisations, without losing the focus of improving outcomes and access for all — particularly for children and young people.

FAQ

Questions, answered.

Everything innovators, academics and consortium leads ask about SustAIn, grant funding and AI-powered consortium building.